Explore all the current tools, tips, and trends in the world of digital marketing and learn how to reach clients across a range of digital platforms. This comprehensive program covers social media marketing, ecommerce, digital branding, web design, analytics, and more. You'll learn everything you need to know to launch and grow a digital brand, and leave with transferrable skills that will help you gain employment across a range of industries.
In the practicum, get hands-on experience helping a local organization or business reach its digital marketing goals.
Program Courses
Customer Relationship Management
Digital Marketing Fundamentals - Branding
Digital Marketing Fundamentals - Domain, Online, Email Marketing
Labour Market Integration
Search Engine Optimization
Social Media Marketing Strategies: Facebook, Twitter, Instagram
Social Media Marketing Strategies: LinkedIn, YouTube, Yelp, Pinterest
Strategic Web Design - Analytics and Beyond
Strategic Web Design - The Creative Effort
Writing for the Web
~Practicum (4 weeks)
Afternoon2023: Jan 3, Feb 27, Apr 24, Jun 19, Aug 14, Oct 10, Dec 4
Evening2023: Jan 3, Feb 27, Apr 24, Jun 19, Aug 14, Oct 10, Dec 42024: Jan 29, Mar 25, May 21, July 15, Sep 9, Nov 4, Dec 30 (first session of 2025)
Start dates are dependent on enrolment and are subject to change.