Explore all the current tools, tips, and trends in the world of digital marketing and learn how to reach clients across a range of digital platforms. This comprehensive program covers social media marketing, ecommerce, digital branding, web design, analytics, and more. You'll learn everything you need to know to launch and grow a digital brand, and leave with transferrable skills that will help you gain employment across a range of industries.
In the practicum, get hands-on experience helping a local organization or business reach its digital marketing goals.
Customer Relationship Management
Digital Marketing Fundamentals - Branding
Digital Marketing Fundamentals - Domain, Online, Email Marketing
Labour Market Integration
Search Engine Optimization
Social Media Marketing Strategies: Facebook, Twitter, Instagram
Social Media Marketing Strategies: LinkedIn, YouTube, Yelp, Pinterest
Strategic Web Design - Analytics and Beyond
Strategic Web Design - The Creative Effort
Writing for the Web
~Practicum (4 weeks)