Nurture your creative skillset to boost your career in marketing.
The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:
marketing to the consumer and business marketplace
product and pricing strategies
marketing planning and decision-making
global marketing
marketing communications and promotions
marketing research
professional selling
sales management
digital marketing and distribution
Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.
Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Please note admission to the co-op program does not guarantee a co-op placement.
After you graduate, you can pursue employment in a wide range of marketing opportunities, including:
sales (both business-to-business and business-to-consumer)
sales promotion
advertising
web and digital marketing
social media
marketing research and planning
purchasing
customer service
product/brand management
The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:
Business Administration or Advertising and Marketing Communications Management Ontario Advanced Diploma
Business - Management and Entrepreneurship Ontario College Diploma
Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
Other degree programs through various University Degree program articulation agreements
SUCCESS FACTORS
This program is well-suited for students who:
Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization`s decision-making processes and creative execution.
Enjoy interacting with others in a group setting.
Are interested in examining business situations and creating customized solutions.