Algonquin College

Business - Marketing


Nurture your creative skillset to boost your career in marketing.

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:

marketing to the consumer and business marketplace
product and pricing strategies
marketing planning and decision-making
global marketing
marketing communications and promotions
marketing research
professional selling
sales management
digital marketing and distribution
Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.
Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Please note admission to the co-op program does not guarantee a co-op placement.
After you graduate, you can pursue employment in a wide range of marketing opportunities, including:

sales (both business-to-business and business-to-consumer)
sales promotion
web and digital marketing
social media
marketing research and planning
customer service
product/brand management
The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:

Business Administration or Advertising and Marketing Communications Management Ontario Advanced Diploma
Business - Management and Entrepreneurship Ontario College Diploma
Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
Other degree programs through various University Degree program articulation agreements
This program is well-suited for students who:

Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization`s decision-making processes and creative execution.
Enjoy interacting with others in a group setting.
Are interested in examining business situations and creating customized solutions.

Program Duration:
2 Years
Work Integrated Learning:
PGWP Eligibility:
English Requirement:
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