Fanshawe College

Business - Marketing - BMK1


This business marketing program covers customer analysis, segmentation and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications. Successful graduates of this diploma in marketing program who meet admission requirements are also eligible for transfer to the Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree. Available in a traditional in-class format with September, January, February and May admissions or as a fully online business marketing program, full-time or part-time. A co-op version of this program is also available.

Program Duration:
60 weeks
PGWP Eligibility:
English Requirement:
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