Upon completion of this course, the successful student will have reliably demonstrated the ability to:
Understand and implement the principles and strategies of effective customer service.
Effectively use both verbal and non-verbal communication in dealing with customers.
Analyze markets and target market segments and develop a basic marketing strategy to reach the target markets utilizing an understanding of the product cycle.
Demonstrate the ability to write and edit emails, letters, and other communications.
Understand and apply the principles and strategies of relationship selling.
Demonstrate the application of various sales techniques.
CRS 1 Operational Customer Relations
CRS 2 Strategic Marketing
CRS 3 Effective Communication
CRS 4 Sales and Negotiation
CRS 5 Canadian Money Management
CRS 6 Personal and Professional Development