Marketing Management

Note: The Marketing Diploma curriculum is currently under review and may be revised for the September 2023 intake. For more information, please contact Study_Marketing@bcit.ca The first year of Marketing Management allows students to explore a variety of marketing topics, gain a general business education, and attend industry events in Year 1 before deciding on a marketing concentration, called an option.In the second term of First Year students will be invited to select one of 5 specializations: Entrepreneurship, Marketing Communications, Professional Real Estate, Professional Sales, and Tourism Sales and Marketing.