Turn your passion for sport into a rewarding business career.
The one-year Sport Business Management Ontario College Graduate Certificate program prepares you for an exciting career in the ever-growing, multibillion-dollar sport industry.
Interact with industry professionals in Canada`s capital, where there are variety of professional sport franchises and more national sport-governing bodies than any city in Canada. Leading industry experts share their insights about and experience with the tools and strategies for success in sport business management.
The program builds on basic business operations such as finance, economics, sales and marketing applied specifically to the sporting environment. You develop knowledge and skills to:
drive revenue through ticket sales and corporate sponsorship
strengthen interaction and engagement with audiences through digital analytics and digital marketing
support safe sport initiatives, equity, diversity and inclusion in sport
manage the sporting event experience for a variety of audiences
prepare for employment in a wide variety of sport agencies including: major professional sport teams; national sport organizations; community teams; e-sport leagues; or running your own sport-related business
Through field placement opportunities with professional, national and local sport organizations, you gain networking and work experience to help start your career in the sport management world. Through a capstone project, you use business plan development skills as you work in teams with a Canadian sport industry partner to prepare a bid proposal for hosting a major sporting competition.
Graduates may find employment in professional, national and community sport organizations in a variety of areas, including:
sport event management
sport administration and finance
sales and marketing
sponsorship
communications
digital analytics
sport tourism and bid planning
sport policy development
SUCCESS FACTORS
This program is well-suited for students who:
Have a passion for sport.
Possess excellent time-management skills.
Are well-organized, energetic and enjoy working with people.
Have an interest in planning and executing sport business initiatives.
Are motivated to lead.