Algonquin College

Public Relations


Reputation and stakeholder relationships can be an organization`s biggest assets - develop public relations expertise blending theory with practical experience.
The two-year Public Relations Ontario College Diploma program emphasizes professionalism and attention to detail, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences.
Learn how to deliver strategically sound, creative and robust public relations solutions, which may include media and influencer relations, social media management, and event coordination. The program combines theory with hands-on experience in:

visual communications
time/resource management
research and measurement
public speaking
media monitoring and social listening
You also gain experience in design, content creation, social media engagement and business basics. This prepares you for work with:

all levels of government
national associations
public relations agencies
private companies
not-for-profit organizations
Improve your skills throughout the program and gain valuable experience working on the annual charitable fundraising campaign. In the last semester of the program, you put your skills into practice during a 280-hour field placement or by completing an in-depth project.
Graduates from this program work across Canada and around the world, and have a thorough understanding of all media channels, from dealing with journalists and other influencers to managing social media campaigns.
Graduates may find employment in:

public relations
social media
corporate communications
government communications
Graduates may also consider self-employment, freelancing and contract work.
This program is well-suited for students who:

Have strong written communication and interpersonal skills.
Are motivated, energetic, creative and flexible.
Enjoy working in a team environment.
Are detail-oriented, organized and committed to achieving excellence in their work.

Program Duration:
2 Years
Work Integrated Learning:
PGWP Eligibility:
English Requirement:
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