Build employable skills in the dynamic and evolving marketing research industry.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.
You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:
research design
questionnaire construction
moderator`s guide construction
data collection
basic and intermediate statistical analysis and interpretation, and
report writing and presentation skills
In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.
Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Please note admission to the co-op program does not guarantee a co-op placement.
Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.
SUCCESS FACTORS
This program is well-suited for students who:
Possess strong interpersonal ability.
Are well-organized and can work effectively under tight time constraints.
Possess critical-thinking and problem-solving skills.
Are inquisitive and have an analytical nature.
See themselves contributing as a team member in dynamic environments.